Celebrating 20 years of FQAS

2012 is the 20 year anniversary of the official launch of the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBL FQAS).

2012 is the 20 year anniversary of the official launch of the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBL FQAS). FQAS is one of the longest established quality assurance schemes and is one of the important strategic tools that the beef and sheep meat industries have for marketing the quality, safety and traceability of their products.

To mark this anniversary the FQAS Industry Board has set up a sub-committee to champion a programme of activity for 2012 to celebrate 20 years of the Farm Quality Assurance Scheme. A number of promotional activities are being planned for members, customers and consumers of FQAS beef and lamb throughout the anniversary year. The programme was officially launched at the Balmoral Show. Many visitors to the LMC stand were provided with woolly hats and car stickers to celebrate 20 years of FQAS.

FQAS activities are planned for with farmers, processors, butchers and consumers through provision of promotional material to celebrate the anniversary of FQAS and through activities, raise the profile of the FQAS logo and what it means within the industry and

FQAS activities are planned for with farmers, processors, butchers and consumers through provision of promotional material to celebrate the anniversary of FQAS and through activities, raise the profile of the FQAS logo and what it means within the industry and with consumers.

In order to start the celebrations, all producer members of FQAS will be receiving a plaque to mark their participation within FQAS. This plaque will hopefully continue to raise awareness of the FQAS logo and is in recognition of members who are part of the scheme. The plaque is weatherproof and is suitable for a shed door, gate or meal store and we would encourage all members of the scheme to fix their plaques somewhere prominent to celebrate your membership of the scheme.

Butchers who are currently involved in FQAS will be receiving banners for their shop windows in recognition of the 20 year anniversary.

LMC are working alongside the Farming Life and Northern Bank awards in order to celebrate the 20 years of FQAS. There will be a new award this year for “FQAS Farmer of the year” within the Farming Awards Category. These awards are due to take place in November 2012.

Alongside this promotional activity, LMC’s freelance cookery demonstrators will once again be undertaking retail sampling in the major retailers to promote Northern Ireland Farm Quality Assured beef and lamb to consumers of all ages.