LMC educates consumers about the true nutritional value of red meat in the diet and promotes beef and sheepmeat in home and export markets. As part of this service to industry, we operate highly valued and successful retail sampling and education services programmes which bring the best of Northern Ireland Farm Quality Assured beef and lamb to the consumers of today and tomorrow. We remain active in export markets through our contribution to the L’Agneau Presto campaign which has been key to supporting lamb demand in France, a key market for the Northern Ireland sheep meat industry.

14-05-20 Liz sampling