FQAS Beef and Lamb Advertising Campaigns

The 2014 advertising campaign  increased the recognition of the Northern Ireland Farm Quality Assurance (NIFQA) quality mark amongst NI consumers to over 80% for NIFQA Lamb and 82% for NIFQA Beef, ensuring that more outlets stocked these products and more people bought these products more often.

The new website (www.beefandlambni.com) launched in September 2014, adds further to consumer engagement with a range of delicious recipe ideas, information about NIFQA Farmers and Butchers, a retail stock check, competitions and e mail updates for subscribers.

The following videos showcase some of the advsertising campaigns that have been produced by the Livestock & Meat Commission of Northern Ireland.

Clear Indication of Quality

Trace Assured Mince Beef

Clear Indication of Quality