The consumer website (www.beefandlambni.com) adds further to consumer engagement with a range of delicious recipe ideas, information about NIFQA Farmers, a retail stock check, competitions and e mail updates for subscribers.

The following videos showcase some of the advertising campaigns that have been produced by the Livestock & Meat Commission for Northern Ireland.

Flavour Your Life

Clear Indication of Quality

Trace Assured Mince Beef

Clear Indication of Quality